Kickstarter vs Indiegogo Complete 2026 Comparison

On a $50,000 campaign, platforms take ~$4,000 in fees. On your own Shopify store with Fundpop, you'd pay ~$1,750. That's $2,250 saved — plus you keep the customer relationship for future campaigns.

Fees are nearly identical: both charge 5% plus ~3% + $0.20 payment processing, totaling about 8%. After the Oct 2025 upgrade, Indiegogo Late Pledge (formerly InDemand) uses that same rate—no longer the old 5–15% InDemand stack.

No. As of October 2025, Indiegogo moved to all-or-nothing funding only, similar to Kickstarter. If you need flexible funding (keep what you raise regardless of goal), you'll need to run your campaign on your own store with a tool like Fundpop.

Both are strong in tabletop. Kickstarter has the larger backer community and publishes ~66% success for tabletop games. Indiegogo, now owned by Gamefound, shares Gamefound's tabletop tools (stretch goals, Late Pledge, Stretch Pay). Many tabletop creators run on Kickstarter for discovery, then use their own store for expansions.

Indiegogo was acquired by Gamefound in July 2025 and migrated onto Gamefound technology on October 16, 2025. Flexible funding ended. Fees simplified to 5% + 3% + $0.20. InDemand became Late Pledge at the same rate. New campaigns payout via Adyen; tips go to creators.

Not necessarily. Data shows 70-80% of successful campaigns bring their own traffic. If you have an email list or social following, you can run campaigns on your own store with lower fees (~3.5% vs ~8%) and keep all customer data. Platforms are most valuable for discovery when you're starting from zero.

Both platforms offer creator support, though response times vary. Kickstarter provides extensive creator resources and guides. Indiegogo offers more hands-on support for larger campaigns. For your own store, you get direct Shopify support plus your crowdfunding app's support.

Yes, many creators do. A common strategy: use Kickstarter for initial launches (for discovery and credibility), then use your own store for expansions, reprints, and ongoing sales where you already have an audience.

Many Kickstarter creators still use BackerKit (or Kickstarter Pledge Manager) for surveys, add-ons, and late pledges after funding—another tool on top of ~8% campaign fees. Indiegogo has its own survey tools. On your own Shopify store with Fundpop, orders are native checkouts: see our BackerKit alternative and pledge manager guide.